Spot The Bot is an event activation built in collaboration with design agency and photography studio, Focalpoint Digital. It tests players by giving them two images side by side – one captured by the Focalpoint Digital team and the other digitally altered with AI. They must correctly identify the AI image to score points, with more points awarded for speed.
Spot The Bot was originally built and used at Royal Norfolk Show to gather data around perceptions of AI in product photography. It now lives on the Focalpoint website to support new business drives and instil friendly competition.